{
  "generatedAt": "2026-10-28T04:51:28.326Z",
  "baseUrl": "https://www.lexferguson.work",
  "person": {
    "name": "Lex Ferguson",
    "jobTitle": "Product Designer",
    "email": "afergyy@gmail.com",
    "linkedinUrl": "https://linkedin.com/in/lex-ferguson",
    "githubUrl": "https://github.com/SynisterSage",
    "description": "Product designer focused on shipped web and mobile products. I design high-trust experiences with strong visual systems, interaction quality, and implementation awareness.",
    "knowledgeAreas": [
      "Product design",
      "Design engineering",
      "UI design",
      "UX design",
      "Brand systems",
      "Visual systems",
      "Web design",
      "Mobile app design",
      "Frontend development",
      "React",
      "React Native",
      "Typography",
      "Motion design"
    ]
  },
  "routes": [
    {
      "path": "/",
      "title": "Lex Ferguson | Product Designer",
      "description": "Portfolio of Lex Ferguson, a product designer focused on shipped web and mobile experiences.",
      "type": "page",
      "url": "https://www.lexferguson.work/"
    },
    {
      "path": "/about",
      "title": "About | Lex Ferguson",
      "description": "Product designer focused on shipped web and mobile products. I design high-trust experiences with strong visual systems, interaction quality, and implementation awareness.",
      "type": "page",
      "url": "https://www.lexferguson.work/about"
    },
    {
      "path": "/resume",
      "title": "Resume | Lex Ferguson",
      "description": "Resume and experience overview for Lex Ferguson across design engineering, product, branding, and digital work.",
      "type": "page",
      "url": "https://www.lexferguson.work/resume"
    },
    {
      "path": "/projects",
      "title": "Projects | Lex Ferguson",
      "description": "A curated index of selected and archive design projects spanning product, brand, motion, typography, print, and commerce.",
      "type": "page",
      "url": "https://www.lexferguson.work/projects"
    },
    {
      "path": "/projects/pgc-website",
      "title": "PGC Website | Lex Ferguson",
      "description": "A five-week engagement, including a three-week redesign and build, that replaced an outdated, non-responsive golf club site for prospective members, golfers, and event customers.",
      "type": "project",
      "year": 2025,
      "tags": [
        "Web",
        "Brand"
      ],
      "tools": [
        "HTML",
        "CSS",
        "JavaScript",
        "SEO"
      ],
      "url": "https://www.lexferguson.work/projects/pgc-website"
    },
    {
      "path": "/projects/overtone-app",
      "title": "Overtone App | Lex Ferguson",
      "description": "A mobile-first drum tuner web app for fast, readable live feedback during setup and practice.",
      "type": "project",
      "year": 2025,
      "tags": [
        "UI/UX",
        "Audio"
      ],
      "tools": [
        "React",
        "Vercel"
      ],
      "url": "https://www.lexferguson.work/projects/overtone-app"
    },
    {
      "path": "/projects/verity-protect",
      "title": "Verity Protect | Lex Ferguson",
      "description": "A production iOS call-screening service that helps older adults and caregivers screen unknown callers while keeping trusted contacts connected.",
      "type": "project",
      "year": 2026,
      "tags": [
        "Mobile Development",
        "Brand",
        "Product"
      ],
      "tools": [
        "React Native",
        "Supabase",
        "Render",
        "Twilio"
      ],
      "url": "https://www.lexferguson.work/projects/verity-protect"
    },
    {
      "path": "/projects/wayne-nj-real-estate",
      "title": "Wayne NJ Real Estate | Lex Ferguson",
      "description": "A contracted real estate website redesign that replaced a Squarespace site with a custom, CMS-backed website.",
      "type": "project",
      "year": 2026,
      "tags": [
        "Web",
        "Brand",
        "CMS",
        "SEO"
      ],
      "tools": [
        "Figma",
        "React",
        "HTML/CSS/JS",
        "Vercel",
        "CMS"
      ],
      "url": "https://www.lexferguson.work/projects/wayne-nj-real-estate"
    },
    {
      "path": "/projects/phase-shift",
      "title": "Phase Shift | Lex Ferguson",
      "description": "An experimental event poster exploring compositing, expressive typography, and controlled vintage color treatment.",
      "type": "project",
      "year": 2026,
      "tags": [
        "Poster",
        "Digital Imaging",
        "Typography",
        "Event Poster"
      ],
      "tools": [
        "Photoshop"
      ],
      "url": "https://www.lexferguson.work/projects/phase-shift"
    },
    {
      "path": "/projects/year-of-the-horse",
      "title": "Year of the Horse | Lex Ferguson",
      "description": "An animated poster series using motion, silkscreen-inspired texture, and high-contrast color to create a stronger visual narrative.",
      "type": "project",
      "year": 2026,
      "tags": [
        "Motion",
        "Poster",
        "Digital Imaging"
      ],
      "tools": [
        "Photoshop"
      ],
      "url": "https://www.lexferguson.work/projects/year-of-the-horse"
    },
    {
      "path": "/projects/octone-ink",
      "title": "Octone Ink | Lex Ferguson",
      "description": "A fictional ink-brand identity project covering naming, logo system, and packaging applications.",
      "type": "project",
      "year": 2024,
      "tags": [
        "Brand",
        "Packaging"
      ],
      "tools": [
        "Illustrator"
      ],
      "url": "https://www.lexferguson.work/projects/octone-ink"
    },
    {
      "path": "/projects/dominos-redesign",
      "title": "Domino's App Redesign | Lex Ferguson",
      "description": "A two-and-a-half-week mobile app redesign that reduced Domino's core ordering journey from roughly 14 screens to a clearer five-screen flow.",
      "type": "project",
      "year": 2025,
      "tags": [
        "UI/UX",
        "App"
      ],
      "tools": [
        "Figma"
      ],
      "url": "https://www.lexferguson.work/projects/dominos-redesign"
    },
    {
      "path": "/projects/grid-lead",
      "title": "GridLead | Lex Ferguson",
      "description": "A private lead-finding platform that turns prospect research into a faster, more actionable outreach workflow.",
      "type": "project",
      "year": 2025,
      "tags": [
        "Product",
        "Full Stack"
      ],
      "tools": [
        "React"
      ],
      "url": "https://www.lexferguson.work/projects/grid-lead"
    },
    {
      "path": "/projects/pgc-app",
      "title": "PGC App | Lex Ferguson",
      "description": "A React Native companion app for golf-club members and staff covering bookings, events, food ordering, and updates.",
      "type": "project",
      "year": 2025,
      "tags": [
        "App",
        "Product"
      ],
      "tools": [
        "React Native"
      ],
      "url": "https://www.lexferguson.work/projects/pgc-app"
    },
    {
      "path": "/projects/halfway-construction",
      "title": "Halfway Construction | Lex Ferguson",
      "description": "A satirical construction brand system spanning identity, motion ads, packaging, and landing-page concept work.",
      "type": "project",
      "year": 2025,
      "tags": [
        "Brand",
        "Motion"
      ],
      "tools": [
        "Figma",
        "After Effects",
        "Illustrator"
      ],
      "url": "https://www.lexferguson.work/projects/halfway-construction"
    },
    {
      "path": "/projects/velkro-type",
      "title": "Velkro Type Creation | Lex Ferguson",
      "description": "A modular typeface project extended into a poster and editorial layout system.",
      "type": "project",
      "year": 2025,
      "tags": [
        "Typography",
        "Editorial"
      ],
      "tools": [
        "Illustrator"
      ],
      "url": "https://www.lexferguson.work/projects/velkro-type"
    },
    {
      "path": "/projects/tempo",
      "title": "Tempo | Lex Ferguson",
      "description": "A three-week mobile product concept for an AI- and AR-enabled golf caddy that combines course intelligence, shot planning, practice, and scoring.",
      "type": "project",
      "year": 2025,
      "tags": [
        "Product",
        "Mobile"
      ],
      "tools": [
        "Figma",
        "Illustrator"
      ],
      "url": "https://www.lexferguson.work/projects/tempo"
    },
    {
      "path": "/projects/adelle-study",
      "title": "Adelle Font Study | Lex Ferguson",
      "description": "A typography class study of Adelle through black-and-white and color editorial layouts.",
      "type": "project",
      "year": 2025,
      "tags": [
        "Typography",
        "Publication"
      ],
      "tools": [
        "InDesign"
      ],
      "url": "https://www.lexferguson.work/projects/adelle-study"
    },
    {
      "path": "/projects/stop-motion",
      "title": "Stop Motion Color Project | Lex Ferguson",
      "description": "Two frame-by-frame class animations exploring motion, timing, and color through simple forms.",
      "type": "project",
      "year": 2024,
      "tags": [
        "Motion",
        "Color"
      ],
      "tools": [],
      "url": "https://www.lexferguson.work/projects/stop-motion"
    },
    {
      "path": "/projects/city-scapes",
      "title": "City Scapes | Lex Ferguson",
      "description": "A Tokyo-inspired identity and wayfinding project built through badges, UI, banners, and postcards.",
      "type": "project",
      "year": 2024,
      "tags": [
        "Brand",
        "UI/UX"
      ],
      "tools": [
        "Illustrator",
        "Figma"
      ],
      "url": "https://www.lexferguson.work/projects/city-scapes"
    },
    {
      "path": "/projects/neon-photo",
      "title": "Neon Photography | Lex Ferguson",
      "description": "A digital photography series using real neon tubes and glass reflections to create depth and nostalgia.",
      "type": "project",
      "year": 2024,
      "tags": [
        "Photography",
        "Lighting"
      ],
      "tools": [
        "DSLR",
        "Lightroom"
      ],
      "url": "https://www.lexferguson.work/projects/neon-photo"
    },
    {
      "path": "/projects/room-illustration",
      "title": "Room Illustration | Lex Ferguson",
      "description": "A vector illustration of Rechnitz Hall focused on proportion, gradients, and spatial depth.",
      "type": "project",
      "year": 2024,
      "tags": [
        "Illustration",
        "Vector"
      ],
      "tools": [
        "Illustrator"
      ],
      "url": "https://www.lexferguson.work/projects/room-illustration"
    },
    {
      "path": "/projects/sunscape-poster",
      "title": "Sunscape Poster | Lex Ferguson",
      "description": "A class poster concept balancing expressive type with a more minimal composition and color system.",
      "type": "project",
      "year": 2024,
      "tags": [
        "Poster",
        "Typography"
      ],
      "tools": [
        "Illustrator"
      ],
      "url": "https://www.lexferguson.work/projects/sunscape-poster"
    },
    {
      "path": "/projects/currency-redesign",
      "title": "Currency Redesign | Lex Ferguson",
      "description": "A Fender-themed redesign of U.S. currency built as a full bill set with music-inspired details.",
      "type": "project",
      "year": 2024,
      "tags": [
        "Illustration",
        "Concept"
      ],
      "tools": [
        "Illustrator"
      ],
      "url": "https://www.lexferguson.work/projects/currency-redesign"
    },
    {
      "path": "/projects/selfbranding",
      "title": "Self Branding | Lex Ferguson",
      "description": "A personal identity system built around a custom monogram and an eight-point layout structure.",
      "type": "project",
      "year": 2024,
      "tags": [
        "Brand",
        "Identity"
      ],
      "tools": [
        "Illustrator"
      ],
      "url": "https://www.lexferguson.work/projects/selfbranding"
    },
    {
      "path": "/projects/space-widgets",
      "title": "Space Themed App Widgets | Lex Ferguson",
      "description": "A space-themed widget and icon system designed for small-screen clarity and reusable UI components.",
      "type": "project",
      "year": 2024,
      "tags": [
        "Product",
        "Icon System"
      ],
      "tools": [
        "Figma"
      ],
      "url": "https://www.lexferguson.work/projects/space-widgets"
    },
    {
      "path": "/projects/minimalist-poster",
      "title": "Minimalist Poster | Lex Ferguson",
      "description": "A minimalist poster for Whiplash built with flat shapes, reduced color, and a restrained print feel.",
      "type": "project",
      "year": 2024,
      "tags": [
        "Poster",
        "Print"
      ],
      "tools": [
        "Illustrator"
      ],
      "url": "https://www.lexferguson.work/projects/minimalist-poster"
    },
    {
      "path": "/projects/charcole",
      "title": "Charcole | Lex Ferguson",
      "description": "Selected drawing-class works in charcoal and sanguine, from figure studies to portraits and still life.",
      "type": "project",
      "year": 2024,
      "tags": [
        "Illustration",
        "Drawing"
      ],
      "tools": [
        "Charcoal",
        "Sanguine"
      ],
      "url": "https://www.lexferguson.work/projects/charcole"
    },
    {
      "path": "/projects/color-collages",
      "title": "Color Collages | Lex Ferguson",
      "description": "Three space-themed digital collages built from scanned media and composed to tell a visual story.",
      "type": "project",
      "year": 2023,
      "tags": [
        "Mixed Media",
        "Graphic"
      ],
      "tools": [
        "Photoshop"
      ],
      "url": "https://www.lexferguson.work/projects/color-collages"
    },
    {
      "path": "/projects/replica-collages",
      "title": "Replica Collages | Lex Ferguson",
      "description": "A three-part collage series about chasing the idea of something better and losing the present.",
      "type": "project",
      "year": 2026,
      "tags": [
        "Mixed Media",
        "Digital Imaging"
      ],
      "tools": [
        "Photoshop"
      ],
      "url": "https://www.lexferguson.work/projects/replica-collages"
    },
    {
      "path": "/projects/silkscreen-prints",
      "title": "Silkscreen Prints | Lex Ferguson",
      "description": "A silkscreen print study focused on translating layered digital compositions into physical print outcomes.",
      "type": "project",
      "year": 2026,
      "tags": [
        "Print",
        "Mixed Media"
      ],
      "tools": [
        "Photoshop",
        "Illustrator",
        "Silkscreen"
      ],
      "url": "https://www.lexferguson.work/projects/silkscreen-prints"
    },
    {
      "path": "/projects/squisito",
      "title": "Squisito | Lex Ferguson",
      "description": "A full mobile prototype for an Italian food app focused on simple UX, clear flows, and a clean visual system.",
      "type": "project",
      "year": 2023,
      "tags": [
        "UI/UX",
        "Prototype"
      ],
      "tools": [
        "Figma"
      ],
      "url": "https://www.lexferguson.work/projects/squisito"
    },
    {
      "path": "/projects/digital-imaging-posters",
      "title": "Digital Imaging Posters | Lex Ferguson",
      "description": "A two-poster Photoshop series from digital imaging class, using composited imagery to deliver two very different ideas.",
      "type": "project",
      "year": 2026,
      "tags": [
        "Poster",
        "Digital Imaging"
      ],
      "tools": [
        "Photoshop"
      ],
      "url": "https://www.lexferguson.work/projects/digital-imaging-posters"
    },
    {
      "path": "/projects/trackerapp",
      "title": "Tracker App | Lex Ferguson",
      "description": "My first real UI project, a dark-mode productivity concept for tasks, reminders, and planning.",
      "type": "project",
      "year": 2022,
      "tags": [
        "UI/UX",
        "Productivity"
      ],
      "tools": [
        "Figma"
      ],
      "url": "https://www.lexferguson.work/projects/trackerapp"
    },
    {
      "path": "/projects/sageaio",
      "title": "SageAIO | Lex Ferguson",
      "description": "A COVID-era startup I built around retail automation, restock tracking, and fast product turnaround.",
      "type": "project",
      "year": 2022,
      "tags": [
        "Founder",
        "Product"
      ],
      "tools": [
        "Go",
        "Python",
        "Vue.js"
      ],
      "url": "https://www.lexferguson.work/projects/sageaio"
    },
    {
      "path": "/projects/creative-book-arts",
      "title": "Creative Book Arts | Lex Ferguson",
      "description": "A college course exploring book construction through cloth, paint, and different binding techniques.",
      "type": "project",
      "year": 2026,
      "tags": [
        "Mixed Media",
        "Print",
        "Hands-on"
      ],
      "tools": [
        "Book Cloth",
        "Acrylic Paint",
        "Construction Paper"
      ],
      "url": "https://www.lexferguson.work/projects/creative-book-arts"
    }
  ],
  "experience": [
    {
      "role": "Lead Design Intern",
      "company": "Alfa Art Gallery",
      "period": "May 2026 - Oct 2026",
      "summary": "Led visual and experience design for interactive virtual exhibitions, publications, and promotional work at a New Jersey arts organization.",
      "tags": [
        "UX/UI",
        "Visual Systems",
        "Interactive Design"
      ],
      "relatedProjectUrls": [],
      "relatedLinks": []
    },
    {
      "role": "Founder & Product Designer",
      "company": "Verity Protect | Secure Screen Calling",
      "period": "2026 - Present",
      "summary": "Designed and launched an iOS call-screening product from concept to production, protecting older adults and their caregivers from scam calls.",
      "tags": [
        "Product Design",
        "UI/UX",
        "React Native"
      ],
      "relatedProjectUrls": [
        "https://www.lexferguson.work/projects/verity-protect"
      ],
      "relatedLinks": [
        {
          "label": "Website",
          "url": "https://verityprotect.com/"
        },
        {
          "label": "App Store",
          "url": "https://apps.apple.com/us/app/verity-protect/id6759526773"
        }
      ]
    },
    {
      "role": "Web Designer & Developer",
      "company": "Wayne NJ Real Estate",
      "period": "Jan 2026 - Apr 2026",
      "summary": "Redesigned and developed a custom real estate website from scratch, replacing a Squarespace site with a CMS-backed build.",
      "tags": [
        "UX/UI",
        "React",
        "CMS"
      ],
      "relatedProjectUrls": [
        "https://www.lexferguson.work/projects/wayne-nj-real-estate"
      ],
      "relatedLinks": []
    },
    {
      "role": "Photo Editor & Layout Intern",
      "company": "RSP Media",
      "period": "2022 - 2024",
      "summary": "Produced jewelry photography, editorial layouts, and print-ready catalogs for luxury jewelry brands and magazine work.",
      "tags": [
        "Photography",
        "Editing",
        "Layout"
      ],
      "relatedProjectUrls": [],
      "relatedLinks": [
        {
          "label": "RSP Media",
          "url": "https://rspmedia.format.com/"
        }
      ]
    },
    {
      "role": "Web Designer & Developer",
      "company": "Packanack Golf Club",
      "period": "Mar 2025 - Aug 2025",
      "summary": "Redesigned and rebuilt a non-responsive golf club website, organizing memberships, lessons, events, restaurant services, and catering into dedicated paths.",
      "tags": [
        "UX/UI",
        "Responsive Web",
        "SEO"
      ],
      "relatedProjectUrls": [
        "https://www.lexferguson.work/projects/pgc-website"
      ],
      "relatedLinks": []
    },
    {
      "role": "Digital Manager & UI Designer",
      "company": "SageAIO",
      "period": "2021 - 2024",
      "summary": "Founded and managed a retail technology startup while coordinating a distributed team of developers and designers.",
      "tags": [
        "UI/UX",
        "Product",
        "Leadership"
      ],
      "relatedProjectUrls": [
        "https://www.lexferguson.work/projects/sageaio"
      ],
      "relatedLinks": []
    },
    {
      "role": "BFA, Design & Animation",
      "company": "Monmouth University",
      "period": "2023 - Present",
      "summary": "Studying Design & Animation with a concentration in Graphic and Interactive Design, a minor in Photography, and a 3.8 GPA.",
      "tags": [
        "Product Design",
        "UI/UX",
        "Interactive Design"
      ],
      "relatedProjectUrls": [],
      "relatedLinks": []
    }
  ]
}